While businesses of all sizes can benefit from having a strong social media presence, the value of social media for real estate cannot be emphasized.
Also, don't just take our word for it.
According to a recent report by the National Association of Realtors, social media has grown increasingly important in attracting clients and closing agreements in the real estate sector.
• In some manner, shape, or form, 77 percent of realtors utilize social media for real estate.
• In comparison to other sources, 47 percent of real estate companies claim that social media generates the greatest quality leads.
• The majority of millennials (and 90% of baby boomers) start their home hunt on the internet (as opposed to in-person referrals).
For real estate companies, social media is a gold mine.
That is if you have a solid social plan in place and aren't just winging it. With our guide to social media for real estate, we've got you covered whether you're beginning from scratch or want to learn how to get more leads from social media.
Tools for real estate marketing
If you work in real estate, you know how hectic it can be. You must prioritize your time and concentrate on the social media marketing platforms that are most beneficial to you.
According to the NAR research, the most popular social media platforms among realtors are Facebook (97 percent), LinkedIn (59 percent), and Instagram (39 percent).
Realtors on Facebook
Facebook is a no-brainer and remains a mainstay of real estate marketing. The fact that Facebook's user demographics represent the target population for every particular real estate business in terms of age and wealth, it is a significant factor for this to consider.
Facebook's business capabilities are ideal for real estate enterprises, in addition to being where your target audience is likely to be. Businesses can, for example, use Facebook to publish listing-related updates and content, book appointments, communicate with customers, and curate reviews from one single source - facebook!
Oh, and don't forget about Facebook advertisements, which lets you target demographics and individuals who have expressed an interest in purchasing real estate in your area.
For realtors, there's LinkedIn.
LinkedIn is predominantly a B2B network, so it's not the best place to look for real estate clients. It is, however, an excellent location to network with other realtors and demonstrates your knowledge in the field.
Many realty companies have particular company pages where staff may share opportunities or communicate with prospective clients, in addition to serving as a digital resume for individual realtors. Even if you don't spend much time on LinkedIn, creating a profile or a company page is a terrific approach to augment your online presence.
Instagram for real estate agents
Right now, Instagram is exploding with real estate enterprises.
However, there is no mystery as to why. The most popular sorts of content on Instagram go hand in hand with stylish property photographs. The platform is increasingly becoming a "primary" social channel for premium or boutique real estate firms, rather than a "secondary" one.
Additionally, services like Instagram Stories make it simple for realtors to deliver daily property updates that are both quick and personalized.
What are the best sorts of real estate content for social media?
Let's talk about the many forms of real estate social media postings now that we know which networks reflects our top objectives. Unlike most sectors, real estate does not need you to be timid about what you're selling on social media.
It's critical to have a diversified (and non-sales-y) content schedule when it comes to real estate marketing concepts. Instead of bombarding your followers with sales pitches, here's a sample of what you may publish to grow and engage your audience.
#1 Allow your personality to shine through in your social interactions.
#2 Give your fans a glimpse into your personal life. Make a joke now and then.
#3 Make up stories that are intriguing.
The above strategy shows your followers that you're more than just a business person.
With that, we've shared a run-through of our real estate marketing guide on social media! So, let's get social and make it big!
