Social media has become the focal point in our fast-paced urban life. It was primarily to network and share and now has far-reaching benefits. Its diverse platforms assist one to accomplish a ton of goals. One derives fun connecting with family and friends on a personal level and professionally one can seek jobs, build their career, promote, and expand their business. The platforms tap into several genres like food, fashion, health, fitness, dating, traveling, entertainment, stock trading, and many more. People get their information through pictures, videos, reels, blogs, and vlogs. Experts educate while talking about their domain and content creators share interesting experiences. Hence, social media is certainly a blessing in more ways than one where we have tremendous access and the choice to consume what we want at our preferred time. Such is the case with real estate. It isn’t difficult anymore to procure knowledge on the legalities and procedures of buying and selling property. There are real estate services in Dubai easily available. Hiring the best Dubai real estate services will definitely help you on the ground to sell a house. However, social media will give you real insights and tips for the same. Let’s look at some of them.
Facebook Groups
There are dedicated real estate groups on Facebook made by individuals. There are multiple such groups available on this platform. Most of them are visible to all online users whereas some are private groups and they add interested people accordingly. The admins allow sellers to list their property up for sale in the Emirate with basic information given out, where prospective buyers can get leads and both parties can contact each other to go ahead with the deal if they wish to.
Instagram Accounts
Real estate agents have specially created accounts or pages on Instagram, some popular ones are even verified by this platform. The seller can browse through many such pages, get in touch with the respective agents of that account, get their property listed for sale on their page where they will be directed to buyers later. Sellers will be able to get instant feedback of who's interested if someone comments or inquiries on the post of the house to be sold. Realtors will then facilitate the transaction between both parties. The organic traffic, likes, shares, and comments the realtors receive on their account, boosts their business.
Key Search Finders
The search option on Facebook and Instagram helps connect two parties. As per entered keywords, hashtags, and added locations, the buyer will be able to look for a property for sale in the area they wish to purchase a house and the search will accordingly direct them to a post, a group, or an account where a seller has listed his property. Similarly, the Twitter platform also helps with searches through hashtags where the listed posts related to property can be found and acted upon whether it is a buyer or a seller.
Paid Advertisements
Sellers can give out advertisements related to their property on Facebook and Instagram. Paid traffic will be diverted on both these platforms where only the interested buyers will be able to connect and take it forward with the sellers.
Digital Creators
Digital creators create content on their YouTube channel, Instagram, Facebook, and Twitter handles. The way in which they give information, share expertise, and exciting anecdotes on these platforms differ due to the specifications of each of them and accordingly you get to see creative long or short-format content on real estate or any other genre. Individual sellers can subscribe to particular channels and can easily interact with their digital creators through public comments, private direct messages, and emails and may even request for specific details which will help sellers to sell their houses.
LinkedIn Marketing
LinkedIn is a more professional platform as compared to Facebook, Instagram, and Twitter where the lead generation is stronger and it certainly gets dedicated paid traffic on listings that are created there and given out by sellers looking for apt buyers for their property to be sold. Realtors have their official accounts through which any buyer or seller connects with them and the realtor facilitates the sale deed.
